SHIFTING PRIORITIES: GEN Z’S PRESENT-FOCUSED SAVING

Shifting Priorities: Gen Z’s Present-Focused Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: earn steadily, conserve strongly, get a home, and prepare for retired life. Yet Gen Z is coming close to cash with a fresh perspective. Instead of focusing entirely on long-term build-up, this generation is focusing on balance, well-bei

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